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sports direct
Case Study:

Sports Direct

Nasstar provides flexibility and reliability for Sports Direct's ever-growing network

Sports Direct is one of the UK's biggest retailers of sports and athletic clothing and equipment, with over 700 stores in the UK and 25,000+ employees.


Managed WAN

The Brief

Sports Direct was looking for a technology partner who understands their business and helps them stay on top of changing technology in a fast-moving marketplace.

The Benefits

This connectivity solution has enabled Sports Direct to adapt and be flexible, cementing their place as one of the biggest and most successful retailers in the UK.

  • Securely managed data and connectivity services across 700 UK sites
  • Specialist service and support enabling Sports Direct to remain highly competitive
  • Dedicated onboarding and transition teams to deploy large-scale technology refresh and integration of new sites and services
  • A partnership built on a deep understanding of retailers and their need for growth, efficiency and reliability

The Solution

To help Sports Direct cope with the challenges of staying on top of ever-evolving technology in a growing marketplace, Nasstar implemented a national Managed Wide Area Network (WAN) across 700 sites.

For over a decade, Sports Direct has been partnering with Nasstar for the delivery and support of communications and connectivity services across the Sports Direct group.

In the ever-changing economy where retailers feel the effects of consumers spending less on the high street and buying more online, Nasstars speed and flexibility ensure we have the right connectivity to meet our business plans.

Nick Denton
Network Operations, Sports Direct