FAQs

Question 1

What are data platforms?

Accepted Answer

A modern data platform unlocks the potential of multiple data sources, driving efficiencies, reducing costs, and delivering a wealth of actionable insights. Unlike traditional databases that collect data from different sources for specific purposes, a data platform seamlessly integrates all sources for comprehensive analysis. This integration helps build a complete view of your organisation's operations.

While there are applications designed to manage individual aspects of data, a true data platform offers end-to-end data management. These cloud-based solutions can store and analyse vast amounts of information, from transaction data to geotags.

Question 2

How do they work?

Accepted Answer

Data platforms connect to various sources and channels through built-in connectors, SDKs, webhooks, and APIs. They ingest and integrate data from multiple locations, including real-time interaction data (behavioural and transactional), marketing campaign data, product data, and customer support data.

For customer engagement, Customer Data Platforms (CDPs) organise this information into unified customer profiles. These profiles are enriched with second and third-party data to fill in missing attributes and provide the latest information. CDPs also incorporate journey orchestration, helping marketers analyse interactions throughout the customer journey and deliver the right messages at the right time through the right channels.

Advanced data platforms can even be used to train machine learning (ML) and artificial intelligence (AI) models for predictive analytics, audience segmentation, and other deep learning tasks.

Question 3

What are the benefits of using a Microsoft intelligent data platform?

Accepted Answer

They are unified data repositories: Microsoft intelligent data platforms consolidate your data sources into a single repository, enabling better data access, governance, delivery, and security.

They declutter data: By centralising your company and customer information, Microsoft data platforms eliminate duplicate data, making it more organised and easier for analysts and end users to read.

Clearer insights: High-quality, organised data enables the generation of valuable insights. Real-time analytics, data visualisation, and dashboards can uncover new revenue opportunities, improve customer experiences, and drive efficiency across your organisation.

Effective personalisation: Providing tailored experiences to your customers leads to deeper engagement. Organised, accessible data is the most practical way to achieve this.

They increase efficiency and agility: Microsoft data platforms unify data sources to form a comprehensive 360-degree view of your business information. They help develop a future-proof tech stack that adapts to changing market demands.

Better data protection and privacy: In the face of data breaches, maintaining user trust is crucial. Data platforms centralise data and create up-to-date customer profiles in real-time, enhancing security and simplifying audits.

Question 4

How can Nasstar help my business with its Microsoft data platform needs?

Accepted Answer

Data management is complex, resource-intensive, and time-consuming, especially when unifying disparate data types housed in various silos, third-party data sources, and on-premise servers. Our team of experts at Nasstar can design and build platforms that consolidate all your siloed data into an easy-to-navigate repository.

Nasstar’s data platform offering covers storage, governance, and security, all optimised for cloud environments. With over 10 years of experience deploying transformative AWS and Azure projects, we can help you unlock a wealth of actionable insights, no matter where you are in your journey.

Microsoft Data Platforms

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