In 2023, Nasstar partnered with Treeapp, a global tree-planting organisation to reforest and rewild previously degraded areas throughout the world.
The partnership launched at Cloud Expo Europe, part of Tech Show London on March 2023, where Nasstar pledged its commitment to plant ten trees for every cloud consultation booked.
Treeapp operates sites in 13 countries, both in the UK and further afield in places such as Madagascar, Kenya and Haiti. It works with brands to integrate tree planting into their business, helping to offset their carbon footprint through carbon credits.
With growing research around the irreversible effects of carbon emissions, companies can no longer turn a blind eye. At Nasstar, we’re taking strides to make our everyday greener.
Our partnership with Treeapp builds on our existing Corporate Social Responsibility (CSR) programme which has seen the removal of data centres in favour of public cloud alternatives, using energy-efficient infrastructure and a goal to reduce greenhouse gas emissions by 32% by 2025.
SUSTAINABILITY THROUGH REFORESTATION
Sustainability and corporate responsibility have become vital considerations for businesses aiming for long-term success. Integrating sustainability and responsibility with digital transformation enables businesses to operate responsibly, optimize processes, enhance customer experiences, and build resilient organisations that thrive in an environmentally and socially conscious future.
Treeapp has collaborated with Northampton landowner partners to cultivate a thriving forest on the Hideaway Woodfarm land plot. Between 2022 and 2024, approximately 6,000 trees will be carefully planted to bolster biodiversity in the region, thanks to the support of multiple Treeapp partners. Nasstar has been an incredible partner in this project, funding 1,000 trees in 2023.
Over 15 diverse species have been selected for planting, alongside strategically planted hedgerows that safeguard the newly established woodland. Additionally, the deliberate placement of a silver birch every few meters enhances the overall biodiversity. This mixed-species hedgerow approach aligns with best practices for cultivating a thriving forest in the United Kingdom, increasing local biodiversity and providing greater habitats for local animal species.